Native advertising has become an indisputable force in strategic marketing. Why? Because today’s online consumers are ad-blind, which means you need to gain their attention in new and different ways.
Read MoreDid you hear that? It sounded like a muffled, grocery-store announcement. Clean up on aisle Internet. I repeat: Clean up on aisle Internet. And much like the sluggish teenager holding a wet mop, advertisers have been slow to the scene when creating better experiences for online users.
Read MoreWe know that people’s attitudes about healthcare are changing. Slowly, but surely, they are transitioning away from being passive patients and evolving into far more engaged, better-informed healthcare consumers.
Read More“Medicare is for the poor. Medicaid is for the really poor.” During a recent series of Vimarc-conducted focus groups, dual-eligible recipients were asked if they understood the difference between Medicaid and Medicare. All but one participant shook their head. The lone answer? The quote above.
Read MoreFootball season is on the horizon, and like many across the country, Vimarc is excited for kickoff. In preparation (and for fun), we created fantasy football team names for our employees.
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