As a full-service advertising and marketing agency, our objective is to Ignite a passion in our audience, Inspire them to act upon that passion, and in turn, Influence their thoughts and decisions to achieve our clients' goals.
Did you hear that? It sounded like a muffled, grocery-store announcement. Clean up on aisle Internet. I repeat: Clean up on aisle Internet. And much like the sluggish teenager holding a wet mop, advertisers have been slow to the scene when creating better experiences for online users.
We know that people’s attitudes about healthcare are changing. Slowly, but surely, they are transitioning away from being passive patients and evolving into far more engaged, better-informed healthcare consumers.
“Medicare is for the poor. Medicaid is for the really poor.” During a recent series of Vimarc-conducted focus groups, dual-eligible recipients were asked if they understood the difference between Medicaid and Medicare. All but one participant shook their head. The lone answer? The quote above.