As a full-service advertising and marketing agency, our objective is to Ignite a passion in our audience, Inspire them to act upon that passion, and in turn, Influence their thoughts and decisions to achieve our clients' goals.
One company that's really proven they understand how to implement a customer-first ethos is e-commerce giant Amazon. From day one, Amazon was literally built on going the extra mile for its consumers. Because of their relentless commitment to putting the customer first, Amazon is, essentially, one giant case study in market disruption.
Before we begin, I want you to know this is a love story—not one of revenge or spite. I adore my mother-in-law. She’s caring and carefree. She also watches a lot of Netflix and doesn’t mind sharing her opinion about what shows to watch or avoid. It’s like having a human comments section as a relative. So, as any loving son-in-law would do, I created an elaborate prank in order to take advantage of her Netflix-and-chill way of life.
For most athletes, earning the chance to appear in the Olympic Games would mark the pinnacle of a successful sports career. The very same can be said of professional advertisers and earning the chance to broadcast their work to billions of eyes from all around the world during the historic games.