Articles on the industry, trends, and more
One of the incredible things about working at an advertising agency is seeing our ideas come to life. But with clients across the country, we don’t always get to experience our work “in the wild.” However, it’s springtime here in Louisville, Kentucky, and three of our clients are very active and visible right now: AJS Hotels, Gallopalooza, and the Kentucky Derby Festival. Here’s a quick sampling of how we go to bat for them inside and outside the office.
Read MoreAs companies navigate the ever-evolving marketing landscape, they’re occasionally faced with a hiring quandary. Do they bring in an external marketing agency or hand over the reins to an in-house champion? This pivotal decision will inevitably have short-term effects that could impact long-term success. But never fear; let’s break down these two “candidates” by cost, speed, and expertise.
Read MoreIt’s the question I’m asked most often. Early in my career, my answer was “I dunno. I just sit there and wait for them to appear.” And that’s because I did what most Copywriters and Art Directors do at the beginning of a conceptual project: we start out with good ol’, plain ol’ free thinking. While it’s the most obvious place to start, it’s not always the most productive.
Read MoreHow about a holiday card with motion and music? It’s like magic!
Read MoreWhile branded merchandise is impactful for a variety of industries, we saw strong growth within the healthcare space. Not only does a branded merchandise campaign benefit members, it can also help healthcare companies achieve a number of objectives. With these strategies in mind, let’s dive into how we’ve helped healthcare clients reach their campaign goals.
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