D2X_0157.JPG
023.jpg
007.jpg
014.jpg
019.jpg
043.jpg
D2X_0157.JPG

full-service inspiration


SCROLL DOWN

full-service inspiration


Look up there in the left-hand corner. Under our logo, there's a phrase that states what we do. If we were to get technical about it, we'd say we were a full-service advertising agency. Or an integrated communications firm. Or a marketing group. Any would aptly apply.

But that word - inspiration. It also happens to be a part of our slogan - Ignite. Influence. Inspire. Now that's what we really do. And we do it by planning and creating all aspects of advertising, branding, marketing, and communications that make our clients look good. But we don't make them look good to just anyone. We make them look good to the people that matter - the people to inspire

Our motto

Our objective as an agency is to Ignite a passion in our audience. Inspire them to act upon that passion. And in turn, Influence their thoughts and decisions to achieve our client's objectives or goals.

TGIF

Meet Friday, our agency mascot. Friday loves a good conversation and can be bribed with a bit of food, like most employees. Have a chat ... he might just inspire you to think outside the tank.

The Pointe

From a turn-of-the-century textile mill to a custom-designed, modern-day ad factory. This place has seen a lot come and go. We love our new space and encourage you to stop by and have a look.

023.jpg

our people


SCROLL DOWN

our people


007.jpg

our work


SCROLL DOWN

our work


014.jpg

expertise


SCROLL DOWN

expertise


healthcare

For 30 years, Vimarc has created communications solutions for almost every facet of the ever-changing, ever-expanding healthcare industry. To most, it may seem impossible to capture imaginations and still adhere to compliance and policy guidelines. But it can be done. In face, yours truly knows how to do it. We even do it for segmented audiences, specializing in the 50+, Medicare, and Dual Eligible markets. 

nonprofit

When Vimarc partners with a nonprofit, the first thing we do is make their cause our own. With dozens of years of nonprofit experience, we've learned how to overcome their usual staffing and budget restrictions. That's why we do everything we can to make sure every dollar spent goes far beyond its normal reach. By exploring new avenues of fundraising and creating thought-provoking advertising, we bring issues and solutions to the forefront of people's attention.

tourism & entertainment

Festivals, tourism groups, attractions, towns, and cities. To effectively market these groups, it takes more than a list of details about what to see and when to do it. Sure, it's important to communicate specifics. But before we do that, we first must communicate the emotions that people can have during their experiences. That's how we draw people in. Once we do that, we'll share the details. Through traditional advertising, compelling fundraising, imaginative sponsorship programs, and savvy social media skills, we help tourism and entertainment clients grow their audiences from every angle, anytime and anywhere. 

business to business

We have a little secret about B2B. Every business audience is actually made of... consumers! Whether we're marketing axles to car manufacturers or fiber optics to business owners, we're still speaking to people who drink Diet Coke, use iPhones, and dine at Taco Bell. B2B advertising doesn't have to include stuffy, corporate design with copy that doesn't use contractions. It just has to create an emotional connection that influences behavior. And if we're not experts in your industry, never fear. Because we are experts in marketing. And we get to know our clients' industries like the back, front, knuckle, nail, and cuticle of our very own hand. 

019.jpg

media


SCROLL DOWN

media


043.jpg

updates


SCROLL DOWN

updates


news
KPIs That Will Impress Your Boss

Reporting digital and earned media analytics to your superiors can be daunting. Several factors come into play, such as: Have your bosses made a heavy investment in your marketing efforts? How important are web analytics? Do they care about social media fans and followers? We can go on and on.

Forming Partnerships: WKU, Passport Health Plan

Vimarc is proud to announce a partnership between WKU Hilltoppers with Heart and Passport Health Plan. Vimarc brought the idea of the partnership to Passport after seeing how perfectly the two brands aligned — each taking a special interest in caring for the needs of the community, especially for children.

From Intern To Full-Time: Knowing What It Takes

Are you a college student or recent graduate looking for an opportunity? Are you unsure of what it takes in order to get your foot in the proverbial door? Well, you're in luck. Use our youngest employee, Michelle Hewitt, as an example. 

Reasons To Use Marketing Planning

We recently conducted our monthly account executive meeting, where we set aside time in order to discuss best practices. Last month was Senior AE Jenny Isaac’s turn to lead the conversation, and she chose to focus on furthering our skills when it comes to strategic marketing plans.