Look up there in the left-hand corner. Under our logo, there's a phrase that states what we do. If we were to get technical about it, we'd say we were a full-service advertising agency. Or an integrated communications firm. Or a marketing group. Any would aptly apply.
But that word - inspiration. It also happens to be a part of our slogan - Ignite. Influence. Inspire. Now that's what we really do. And we do it by planning and creating all aspects of advertising, branding, marketing, and communications that make our clients look good. But we don't make them look good to just anyone. We make them look good to the people that matter - the people to inspire.
Our objective as an agency is to Ignite a passion in our audience. Inspire them to act upon that passion. And in turn, Influence their thoughts and decisions to achieve our client's objectives or goals.
Meet Friday, our agency mascot. Friday loves a good conversation and can be bribed with a bit of food, like most employees. Have a chat ... he might just inspire you to think outside the tank.
From a turn-of-the-century textile mill to a custom-designed, modern-day ad factory. This place has seen a lot come and go. We love our new space and encourage you to stop by and have a look.
For 30 years, Vimarc has created communications solutions for almost every facet of the ever-changing, ever-expanding healthcare industry. To most, it may seem impossible to capture imaginations and still adhere to compliance and policy guidelines. But it can be done. In face, yours truly knows how to do it. We even do it for segmented audiences, specializing in the 50+, Medicare, and Dual Eligible markets.
When Vimarc partners with a nonprofit, the first thing we do is make their cause our own. With dozens of years of nonprofit experience, we've learned how to overcome their usual staffing and budget restrictions. That's why we do everything we can to make sure every dollar spent goes far beyond its normal reach. By exploring new avenues of fundraising and creating thought-provoking advertising, we bring issues and solutions to the forefront of people's attention.
Festivals, tourism groups, attractions, towns, and cities. To effectively market these groups, it takes more than a list of details about what to see and when to do it. Sure, it's important to communicate specifics. But before we do that, we first must communicate the emotions that people can have during their experiences. That's how we draw people in. Once we do that, we'll share the details. Through traditional advertising, compelling fundraising, imaginative sponsorship programs, and savvy social media skills, we help tourism and entertainment clients grow their audiences from every angle, anytime and anywhere.
We have a little secret about B2B. Every business audience is actually made of... consumers! Whether we're marketing axles to car manufacturers or fiber optics to business owners, we're still speaking to people who drink Diet Coke, use iPhones, and dine at Taco Bell. B2B advertising doesn't have to include stuffy, corporate design with copy that doesn't use contractions. It just has to create an emotional connection that influences behavior. And if we're not experts in your industry, never fear. Because we are experts in marketing. And we get to know our clients' industries like the back, front, knuckle, nail, and cuticle of our very own hand.
Vimarc is proud to announce a partnership between WKU Hilltoppers with Heart and Passport Health Plan. Vimarc brought the idea of the partnership to Passport after seeing how perfectly the two brands aligned — each taking a special interest in caring for the needs of the community, especially for children.