RUNNING AGAINST THE CURRENT

Participants from all 50 states and several foreign countries annually complete the Kentucky Derby Festival’s miniMarathon and Marathon’s scenic road race that finishes in downtown Louisville. The miniMarathon attracts more than 10,000 entrants each year and is ranked among the nation's top 50 races by USA Track and Field. Over 2,500 participate annually in the Marathon.

At a time when races across the country are experiencing registration declines, the Kentucky Derby Festival’s miniMarathon/Marathon garnered a 1.0% increase in participants from 2018 to 2019. We’d like to take credit for some of that success. But don’t take our word for it. Check out the marketing examples below, which stretch from video and digital advertising to print and radio spots.

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I just wanted to tell you we got huge applause, compliments and congrats on the campaign! To quote ‘best campaign ever!!!’ Just wanted to share 😉
— Dodie Howlett, KDF marketing and advertising director
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