In today’s digital-first marketing landscape, influencers are leveraged as trusted messengers. But is this untapped potential for healthcare brands? By using the ability to humanize complex medical topics through storytelling, myth-busting, and personal experience, influencers could build trust and engagement in ways traditional advertising often cannot.

As with practically every nonprofit, donations power your mission. But when it’s time to launch a full-blown donation campaign, have you ever struggled with where to begin? This checklist walks you through three key areas to help with the brainstorming process.

This generation is the first to grow up fully immersed in digital experiences that have shaped their expectations regarding instant access, interactive content, and seamless brand engagement. Here’s what else we know about them.