One of the incredible things about working at an advertising agency is seeing our ideas come to life. But with clients across the country, we don’t always get to experience our work “in the wild.” However, it’s springtime here in Louisville, Kentucky, and three of our clients are very active and visible right now: AJS Hotels, Gallopalooza, and the Kentucky Derby Festival. Here’s a quick sampling of how we go to bat for them inside and outside the office.
As companies navigate the ever-evolving marketing landscape, they’re occasionally faced with a hiring quandary. Do they bring in an external marketing agency or hand over the reins to an in-house champion? This pivotal decision will inevitably have short-term effects that could impact long-term success. But never fear; let’s break down these two “candidates” by cost, speed, and expertise.
It’s the question I’m asked most often. Early in my career, my answer was “I dunno. I just sit there and wait for them to appear.” And that’s because I did what most Copywriters and Art Directors do at the beginning of a conceptual project: we start out with good ol’, plain ol’ free thinking. While it’s the most obvious place to start, it’s not always the most productive.