Ever wonder how agencies can tap into the minds of their audience?
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Within Vimarc’s four walls, insights truly fuel our every move. We thrive on devouring industry trends to keep our finger on the pulse of what impacts our clients and, in turn, their customers. One trend that’s constantly under our microscope is loyalty marketing. Read on to better understand what it is and why it’s an important tool for your business.
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In this blog, we’ll explore the significant benefits that come with early preparation and why Q4 advertising can be so impactful for both retailers and nonprofits. To wrap up, we’ll share two short case studies that prove how a proactive approach can make all the difference.
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Long before an advertising campaign is created and launched, there’s an exploration process Vimarc conducts with clients. It's like a professional team practicing, learning, and bonding together during training camp or the pre-season. In a way, every great relationship begins with this type of discovery. For us, it happens when we sit down with a client and discuss shared beliefs, aspirations, past experiences, mistakes, and triumphs. It's also about getting a feel for the dynamics of each team and setting expectations along the way.
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At Vimarc, we strive to incorporate our core values into everything we do. And one of those values is creativity. As an advertising agency, creativity is reflected in our work, from innovative marketing solutions to eye-catching ad campaigns. But when we take breaks from these artistic demands to seek inspiration in our personal lives, it helps us produce our best work for our clients. Given that, we wanted to find out how some of us explore our imagination outside the office walls. And one trend was through gardening. While these featured employees aren’t in the creative department, they still find ways to inject originality into their jobs by being in nature’s playground.
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