The B2B marketplace has shifted in the last two years and instead of just focusing on how buying decisions are being made, you need to also consider who the decision makers are. It may be time to rethink your B2B marketing strategies.
Read MoreThough we're always working hard on the next project, our team knows how to have fun. Agency life can be exciting, inspiring, and rewarding, but it also has moments that are hard to put into words. To make it easier to understand what it’s like to work at an ad agency, here are 15 memes that sum it up.
Read MoreThe proposed buyout between Walmart and Humana is the latest example of how the healthcare industry is evolving. The pairing of these two companies might sound strange at first, but their relationship is huge for the industry, and not just because of the numbers involved.
Read MoreOne company that's really proven they understand how to implement a customer-first ethos is e-commerce giant Amazon. From day one, Amazon was literally built on going the extra mile for its consumers. Because of their relentless commitment to putting the customer first, Amazon is, essentially, one giant case study in market disruption.
Read MoreBefore we begin, I want you to know this is a love story—not one of revenge or spite. I adore my mother-in-law. She’s caring and carefree. She also watches a lot of Netflix and doesn’t mind sharing her opinion about what shows to watch or avoid. It’s like having a human comments section as a relative. So, as any loving son-in-law would do, I created an elaborate prank in order to take advantage of her Netflix-and-chill way of life.
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