We created a social media survey and handed it to local third-, fourth- and fifth-grade students. We admit this test lacks scientific research, but the answers are interesting nonetheless.
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Many marketers operate under a mistaken assumption that Boomers do not, or will not, spend their money. Once again, statistics and changes in social norms prove that is not the case.
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The longer lifespan of Boomer's parents, along with Boomers choosing to have kids later in life leaves many juggling a lot of family responsibilities.
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The 50+ market has diverse and expansive media consumption habits. As the audience is segmented and messages are created, it is imperative they be positioned with precision to increase effectiveness.
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This audience will be active and vital for many years to come. Marketers should fashion their marketing strategy to complement this belief, whether it is with products, services or marketing strategies.
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