The 50+ market has diverse and expansive media consumption habits. As the audience is segmented and messages are created, it is imperative they be positioned with precision to increase effectiveness.
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This audience will be active and vital for many years to come. Marketers should fashion their marketing strategy to complement this belief, whether it is with products, services or marketing strategies.
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There are far too many consumers in this segment to ignore. Companies should look at their products and marketing methods and expand or adjust them to effectively serve this significant audience.
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Baby Boomers are Americans born between 1946-1964 who fueled one of the strongest periods of economic growth in America's history. Citizens over 65 is projected to be 72 million in 2030.
Vimarc Account Executive Tim Smith is extremely busy these days. Follow him for a day in the life of one of our account services members!
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