3 Benefits of Hiring a Marketing Agency Over a Marketing Manager
As companies navigate the ever-evolving marketing landscape, they’re occasionally faced with a hiring quandary. Do they bring in an external marketing agency or hand over the reins to an in-house champion? This pivotal decision will inevitably have short-term effects that could impact long-term success. But never fear; let’s break down these two “candidates” by cost, speed, and expertise.
COST
On the surface, it may seem more cost-effective to hire an individual over an agency. But when you dig deeper, the total costs of the position versus the fixed cost of an ad firm could tell a different story.
Sources: https://www.site-seeker.com/why-working-with-a-marketing-agency-is-more-affordable-than-you-think/
SPEED
The hiring process can be a time-consuming journey filled with decisions and delays. That’s not even considering the period between someone starting a job and a project’s rollout. Compare that to how long an agency takes to launch a campaign, and you get two very different timelines.
HIRING AN AGENCY
INTERNAL HIRE
EXPERTISE
An individual marketer is expected to bring a specialized skill set and in-depth knowledge to the table. But often, their experience can’t stack up to that of an entire agency—one that offers a comprehensive range of capabilities across various facets of marketing.
CONCLUSION
Sometimes the optimal approach involves integrating both agency and individual marketer. That way, you can provide support for someone who lacks the expertise or time to handle specific tasks or projects. But ultimately, the decision between hiring an agency or individual marketer depends on the specific needs and priorities of your business.
At Vimarc, we know how valuable it is for our clients to stay nimble and efficient. In fact, that’s exactly how we operate to better execute projects that stay on budget. Upon partnering, we truly become an extension of your marketing department through open communication, immersive collaboration, strategic alignment, and shared success.
Ready to explore your options with an agency? We’d be excited to help you achieve your marketing goals. Contact us today or check out Our Services page to learn more about how we can help.
