overview

Leader Dogs for the Blind is a nonprofit organization dedicated to empowering blind and visually impaired people to live more independent lives by offering guide dog training and match programs, white cane training, and youth summer experience camps.

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challenge

In late 2016, Leader Dogs for the Blind retained our strategic services to help build greater awareness of their immensely memorable and hands-on leadership training program called Harness the Power of Leadership (HPL)

 Harness the Power of Leadership (HPL) is a Leader Dogs for the Blind leadership-training program that focuses on service animals, their trainers, and blind or visually impaired people.

Harness the Power of Leadership (HPL) is a Leader Dogs for the Blind leadership-training program that focuses on service animals, their trainers, and blind or visually impaired people.


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solution

We built a comprehensive, integrated marketing plan that featured a wide variety of targeted traditional tactics, strategic digital recommendations, and, of course, a whole lot of compelling creative materials. We also established a series of key messages to more effectively promote the experience of Harness the Power of Leadership, ultimately helping our client zero in on the unique, sellable value of such a service offering. 

 


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see the work


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result

Several companies in the Southeast Michigan area have taken part in HPL workshops since the program's launch including several household brand names like Audi, Purina, Crittenton, Ascension, and Volkswagen. 

Today, our reinvigorated promotional efforts continue to drive bookings for HPL programming in unprecedented numbers. Both individual and corporate bookings are up, and Leader Dogs for the Blind anticipates they'll be enjoying many more years of business growth.


We can do the same for you.