Getting to Know Today's Travelers


The tourism industry only continues to grow as thousands of people travel across the country every day. It's more beneficial than ever to be prepared and know what to expect of travelers in 2018 and beyond. Who are the modern travelers? What do they want out of their vacation? What is their travel planning process? 

We're bringing you the answers to these questions and more. 

1. Today’s travelers value the planning process and love a good deal.

According to Google’s “How Micro-Moments Are Reshaping the Travel Customer Journey,” consumers who take one to two vacations a year do a lot of planning. Along with planning, travelers are looking for the best deals, and sometimes a good enough deal can sway people into being more spontaneous. Thirty percent of travelers would take an impromptu trip if offered a special discount. 

2. Make sure your website is optimized for mobile.

The percentage of travelers using their smartphones to conduct research is more than…

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