How Healthcare Providers Can Effectively Utilize Mobile Applications


As technology continues to make advancements, it’s clear that consumers are expecting services of all kinds to be quickly and readily available. For healthcare providers, mobile applications are growth tools and are important for success when communicating with existing and potential patients.

With the mobile health app market expected to be valued at up to $102.35 billion by 2023 (IQVIA), apps — ones that close the communication gap between provider and patient — are gaining serious traction and have showcased the fruitful benefits that come with mobile integration. Below are potential benefits and examples of how healthcare providers can utilize these tools.

1. Growing Audience Engagement

A major key for healthcare provider applications is that they have an easy-to-use interface. Simplicity is important for keeping your audience’s attention and allowing them to clearly understand what they are engaging with. Healthcare itself can be complicated and confusing at times, so presenting information in a concise way will make the entire process smooth, effective and engaging.

2. Speedy Interaction Between Provider/Patient

Mobile apps provide the opportunity for strong and personalized relationships between the provider and patient. Studies have shown that applications can allow providers to answer questions and patients to schedule appointments. Existing applications such as onPatient have given patients the opportunity to schedule appointments and message doctors about their current situations. This example not only showcases the ease of the process, but also opens the door for a world of possibilities for providers to reach their audiences.

3. Separation from Other Providers

One of our recent blog posts explains how 83% of patients visit hospital websites, so it is vital to stand out and separate yourself from the competition. Since patients can find information easily in a mobile app, they will not be engaging with other provider networks. If you can provide your patients with the benefits of your healthcare at any time and place, you will be at the forefront of their attention.

4. Time Management

Technological advancements can benefit and save time for providers. Benefits, such as direct access to a patient’s medical history and/or the ability to prescribe patients their necessary medications, allow providers to direct their attention to multiple patients without feeling overworked. Healthcare professionals can also utilize cloud-based storage in order to keep their notes, audio, or other materials in one spot while being able to access the information on multiple devices. With these conveniences, providers can manage their time and patients at the push of a button.

- Andrew Crum

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