Getting to Know Today’s Healthcare Consumer


More and more industries are adapting to the digital world, and the healthcare industry is no exception. Today, healthcare consumers are taking their needs into their own hands and playing a more active role online in managing their healthcare options, treatments, and medications. 

This shift to the digital age may sound intimidating, but healthcare consumers’ wants are simpler than you think. Read on to learn more. 

1. Today’s healthcare consumers are avid online researchers and they’re using what they find to drive decision-making.

According to Google’s “The Digital Journey to Wellness,” before booking an appointment:

  • 77% of patients used a search engine

  • 83% of patients visited hospital websites

  • 54% of patients conducted research through health insurance company websites

2. Convenience is king, especially when it comes to primary care.

Consumers want to be able to walk into their doctor’s office anytime and be seen within 30 minutes. They prefer making appointments located close to their homes, and...

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