Getting to Know Today’s Charitable Donors


Fundraising trends are evolving. The best ways to retain your current donors and attract new ones is to get to know those donors and find out what they care about. As trends evolve, your fundraising strategies should evolve too.

We're bringing you the insights you need to shape your next fundraising plan. 

1. Giving is largely concentrated among a few organizations.

According to Blackbaud's 50 Fascinating Philanthropy Stats, there are 1,517,056 nonprofit organizations in the U.S. Ninety percent of all reported revenues come from just 2.39% of those organizations. 

2. People are passionate about a variety of causes.

The cause that Americans say is the most important to them is...

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