Getting to Know Today’s B2B Decision Makers


The B2B marketplace shifted in the last two years. Instead of just focusing on how buying decisions are being made, you also need to consider who the decision makers are. 

Our research may surprise you.

1. The majority of the B2B community is online and mobile. 

According to Google’s “The Changing Face of B2B Marketing”:

  • 89% of the B2B community use the Internet during the discovery process. 
  • 84% of millennial buyers believe their mobile devices are essential to work. 

2. The B2B community has a favorite social network.

Ninety-four percent of B2B decision makers say their preferred social networking platform for distributing content is...

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